Valev Laube stands out in the design and branding world by blending his Estonian roots with a focus on innovation. As co-founder of The VL Studios, he operates at the intersection of art, technology, and culture, creating projects that resonate across industries like fashion, technology, and Broadway productions.

An Estonian Foundation

Born and raised in Estonia, Laube developed a love for design and storytelling early on. His initial projects involved creating promotional materials for local folklore events, reflecting a deep connection to his cultural traditions. At 17, he pursued education at the United World College of the Adriatic in Italy, where exposure to international perspectives deepened his approach to creativity. Later, at the University of Rochester in the U.S., he studied digital communication and expanded his design expertise.

Building Success in New York

After moving to New York City, Laube built a career collaborating with global brands and cultural projects. His portfolio includes work for Kenneth Cole, Steve Madden, and Broadway productions like Singing Revolution: The Musical. These projects showcase his ability to connect heritage and modern design.

One standout project, Dawn till Dusk, brought Estonian folklore to New York audiences through dance, music, and storytelling. This performance underscored Laube’s passion for making traditional narratives accessible through contemporary formats.

Innovation in Branding

Laube’s branding approach emphasizes clarity and connection. He combines traditional design with new technologies like AI-driven personalization. This forward-thinking perspective helps businesses connect with audiences while remaining authentic to their values.

Recognition and Initiatives

In 2020, Laube became the first Estonian nominated for Forbes’ Under 30 list in the U.S. This recognition highlights his influence on branding and design innovation. Beyond his professional work, he co-founded the Nordic Artists of New York initiative, promoting collaboration among Baltic and Nordic creatives in the city.

A Legacy of Creativity

Valev Laube’s journey reflects his dedication to combining creativity and cultural heritage. From Estonia to New York, his work exemplifies how design can honor tradition while embracing modern tools. Whether crafting branding for global brands or directing cultural productions, Laube remains a leading voice in creative innovation.