Yahoo Joins the Yahoo Brand Family

Yahoo officially operates within the Yahoo brand family, which includes various websites and applications, such as Yahoo and AOL, alongside our digital advertising service, Yahoo Advertising.

Understanding cookies and data usage

When users access our websites and apps, we utilize cookies and similar technologies, such as web storage, to store and read information on their devices. Cookies play a vital role in facilitating the accessibility of our platforms.

Our use of cookies serves several key purposes:

  1. Website Functionality: Cookies help provide seamless access to our websites and applications.

  2. User Authentication and Security: They are essential for authenticating users, implementing security measures, and preventing spam and misuse.

  3. Usage Measurement: Cookies measure how users navigate our platforms, providing insights that help enhance our services.

Consent and Choice

By clicking “Accept All,” users permit us and our partners, including 239 affiliates under the IAB Transparency & Consent Framework, to store information on their devices through cookies. This consent enables us to use precise location data and other personal information like IP addresses, browsing history, and search data to deliver personalized advertisements and content. Additionally, this data helps us measure advertising effectiveness, conduct audience research, and develop our services further.

For those who prefer not to share their data for these purposes, the option to click “Reject All” is available.

Managing Privacy Settings

Users can tailor their privacy preferences by clicking on “Manage Privacy Settings.” We respect users' rights to change their consent at any time. By accessing the “Privacy and Cookie Settings” link or “Privacy Dashboard” on our websites and apps, users can revoke their permissions or modify their options.

For more information on how we manage personal data, users are encouraged to review our Privacy Policy and Cookie Policy.

In summary, Yahoo emphasizes transparency and user choice regarding cookie use and personal data utilization.