Yahoo Family of Brands: Understanding Our Cookies and Privacy Policy

Yahoo is part of a broader collection of digital platforms that make up the Yahoo family of brands. This family includes well-known services such as Yahoo and AOL, along with our digital advertising service, Yahoo Advertising. This interconnected network of sites and applications allows us to provide a diverse range of services to our users.

The Role of Cookies

When you use our sites and apps, we employ cookies and similar technologies, such as web storage, to enhance your experience. Cookies are small pieces of data that websites store on your device. They play a crucial role in allowing us to store and read information from your device, and they help us achieve several important functions:

• Provide Services: Cookies enable us to deliver our sites and apps effectively.
• User Authentication: We use cookies to verify user identities and ensure secure access to our platforms.
• Security Measures: Cookies help us apply protective measures and prevent spam and abuse.
• Usage Measurement: Cookies allow us to track how you engage with our sites and apps, giving us insights into user behavior.

Managing Your Cookie Preferences

When you visit our sites and apps, you have options regarding the use of cookies. If you choose to click "Accept all," Yahoo and its partners— which include 238 entities under the IAB Transparency & Consent Framework—will access and store information on your device. This could involve using precise geolocation data and other personal data such as your IP address, browsing history, and search data for personalized advertising and content, advertising measurement, content measurement, and audience research.

If you prefer not to allow us and our partners to use cookies and personal data for these additional purposes, you can click "Reject all." For users who wish to customize their preferences further, the "Manage privacy settings" option enables you to tailor your choices according to your comfort level.

Changing Your Consent

You can always update your consent or modify your choices at any time. To do this, you can visit the 'Privacy & cookie settings' or 'Privacy dashboard' links available on our sites and apps. For more comprehensive information on how we handle your personal data, please refer to our privacy policy and cookie policy.

In conclusion, Yahoo is committed to transparency regarding how we utilize cookies and personal data. We invite you to manage your preferences to enhance your experience while navigating through our family of brands.