Denmark Joins Boycott of American Goods Over Greenland Controversy

By Camilla Fuhr

COPENHAGEN, Denmark — Denmark has seen a significant consumer backlash against American products, driven by widespread dissatisfaction with the Trump administration's repeated assertions that the United States should acquire Greenland. This movement has sparked boycotts of companies such as Tesla, Netflix, and Coca-Cola, as Danish shoppers express their discontent with the U.S. government.

The boycott initiative has gained momentum, with local supermarkets promoting domestic products and introducing cellphone apps that help consumers identify the origins of their purchases. Social media is playing a crucial role, with Facebook groups, such as “Boykot Varer Fra USA” (Boycott goods from the USA), attracting nearly 93,000 members since its inception last month.

Bo Albertus, a co-administrator of the boycott group, stated in a telephone interview that while many in Denmark appreciate American culture, they strongly oppose President Trump. Albertus emphasized the fundamental differences between Danish values and those reflected by the U.S. administration’s stance toward Greenland.

Denmark has historical ties to Greenland, which was under Danish control for 300 years before becoming a formal territory in 1953. Although Greenland attained home rule in 1979, Denmark still manages its foreign and defense policies and contributes significantly to its economy. The escalation of tensions has coincided with Vice President JD Vance’s remarks suggesting that residents of Greenland would be better served under American governance.

Consumer sentiment in Denmark has shifted since Trump's presidency began. A March survey conducted by the market research firm Megafon revealed that one in two Danes have avoided purchasing American products, while 20% indicated they are less likely to visit the U.S. due to political sentiments.

Notably, American companies like Tesla have felt the impact of this boycott. Data from auto industry experts Bilstatistik.dk revealed that Tesla sales in Denmark have plummeted nearly 50% compared to previous years. Danish Tesla owners have even taken to placing stickers on their vehicles that read, "Not a Elon Musk supporter."

While some retailers have introduced labels to indicate domestic products, Henrik Vinther Olesen, director of communication for the Salling Group, clarified that these initiatives are not designed to discourage the purchase of American goods, but rather to inform consumers about product origins.

Consumer choices are also shifting regarding basic items, with Danish residents increasingly seeking alternatives for canned goods, soft drinks, and snacks. The newly created “Made O´meter” app allows consumers to take photos of products to identify their origins, although it is currently paused due to inaccuracies in labeling.

Danish citizens are contemplating the long-term implications of their purchasing decisions. Peter Kolby, a 31-year-old resident from the island of Fyn, expressed his concerns about potential future restrictions on American technology, stating the need for local alternatives to applications like Gmail and Microsoft services.

As the boycott grows, Denmark is witnessing a powerful expression of solidarity and national pride, showcasing the intersection of consumer behavior and political sentiment in response to international relations.

Camilla Fuhr is a freelance producer based in Copenhagen, Denmark.