Finland Offers Lessons on Happiness to Travelers

By Britta Lokting
March 31, 2025, 5:02 a.m. ET

Travelers seeking happiness have found inspiration in Finland, a country that has consistently ranked first in the World Happiness Report for eight consecutive years. With a focus on personal well-being, the Finnish approach combines strong public policies with a deep appreciation for nature and community.

Journey to Find Happiness

The journey begins with a brief ferry ride from Helsinki's bustling city center to the serene island of Pihlajasaari, a destination known for its beaches, trails, and natural beauty. However, for one American visitor, the mission was more introspective. She aimed to participate in a unique therapeutic activity: speaking to a tree, a practice promoted by Finnish biologist Adela Pajunen.

Pajunen advises that many Finns share their thoughts and worries with trees or birds, imbued with the belief that this connection may facilitate emotional healing. Upon finding the right tree—a black alder—our visitor climbed onto a rock and began to voice her feelings about a recent romantic setback. The leaves rustled in response, a moment she interpreted as the tree’s empathy.

The Finnish Way of Life

The high ranking of Finland in global happiness reports is attributed to various factors, including a well-functioning welfare state, high levels of trust in government, free education, and universal healthcare. In stark contrast, the United States ranks 24th, which reflects a different set of challenges regarding personal well-being.

More accessible aspects contributing to Finnish happiness include a strong connection to nature—74% of Finland is forested—and cultural practices such as daily sauna visits. With approximately three million saunas in a nation of 5.5 million, this tradition plays a significant role in promoting social interaction and relaxation.

Growth in Tourism

Finland’s reputation for happiness has not only boosted the well-being of its citizens but also inspired a surge in tourism. In 2024, tourist numbers reached nearly five million, up from just two million in 2022. To capitalize on its positive image, Visit Finland, the national tourism agency, has launched initiatives such as the "Find Your Inner Finn" master class. The program invites participants from a social media challenge to explore Finland’s happiness strategies firsthand.

Although our visitor did not enter the contest, her curiosity aligned with a broader interest among Americans. Many have felt increased unhappiness and anxiety since the pandemic began, often grappling with feelings of dread and loneliness. Looking for answers, she set out for Helsinki to learn from local experts known as "happiness hackers," including Pajunen and D.J. Orkidea, a prominent Nordic electronic music performer.

Conclusion

As travelers explore these unique Finnish practices, they may discover not just temporary reprieve but long-lasting tools for happiness. Whether through nature, community, or innovative methods of self-expression, the lessons from Finland may well resonate with those seeking joy in their everyday lives.