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Now, as the newly appointed Musical Director of Nordic Artists of New York’s (NANY) flagship event, True North 2025, Ursin is stepping into a role that feels like destiny: uniting Nordic and Baltic artists in a symphony of creativity, culture, and environmental advocacy.
A Voice That Knows No Boundaries
Eeppi Ursin’s career is a masterclass in reinvention. With six solo albums, collaborations on over 40 recordings (including five platinum- or gold-selling works), and performances that have taken her from jazz clubs to operatic stages, Ursin has become a defining voice of Finnish artistry on the global stage. Her 2023 album, My Finnish Soul, reimagined beloved Finnish folk and rock classics with hauntingly beautiful piano-and-vocal arrangements, while her 2024 release, Eeppinen Joulu – Epic Christmas, blended Finnish and American holiday traditions into a festive transatlantic celebration.
But Ursin is more than a performer—she’s a storyteller, a composer, and a collaborator. Her work with theater and modern opera ensembles has seen her craft music that transcends genres, a skill she now brings to her role as Musical Director for True North 2025. “Music is the universal language,” she says. “At True North, we’re not just performing—we’re creating a dialogue between cultures, art forms, and the natural world.”
A Visionary at the Helm of True North 2025
As Musical Director, Ursin is the creative force behind True North 2025, NANY’s immersive Earth Day showcase set to take place on April 22, 2025, at the historic New York Estonian House. The event will feature a dazzling array of Nordic and Baltic music, dance, visual arts, and multidisciplinary collaborations, all curated to reflect the shared values of community, creativity, and environmental stewardship.
“Eeppi’s vision for True North is nothing short of extraordinary,” says NANY founder Petra Jasmiina. “She understands how to weave together diverse artistic voices into a cohesive, powerful narrative. Her leadership is elevating this event into something truly transformative.”
Ursin’s approach to True North is deeply personal. Drawing on her Finnish roots, she’s crafting a program that blends traditional Nordic folk motifs with contemporary arrangements, creating a soundscape that feels both timeless and urgent. “Nordic art is inseparable from nature,” she explains. “Through True North, we’re not just celebrating our heritage—we’re honoring the planet that inspires it.”
A Legacy of Collaboration and Excellence
Ursin’s appointment as Musical Director is a testament to her reputation as a unifying force in the arts. Throughout her career, she’s collaborated with luminaries like trumpeter Leroy Jones, the UMO Jazz Orchestra, and the Vocal Ensemble Club for Five, earning accolades such as the 2022 “Performer of the Year” award from Finlandia Foundation National and the American Scandinavian Society Cultural Grant.
“Eeppi doesn’t just perform—she connects,” says Jasmiina. “Whether she’s reinterpreting a Finnish classic or composing for a modern opera, she has this incredible ability to make art feel alive and relevant.”
Art Meets Activism
For Ursin, True North is more than a performance—it’s a call to action. “Nordic culture has always been deeply tied to the environment,” she says. “Through this event, we’re not just showcasing art—we’re amplifying the urgent need to protect our planet.”
The music she brings to True North will reflect this mission, blending evocative melodies with themes of nature and sustainability. “Music has the power to move people in ways words alone cannot,” she says. “If we can inspire even one person to take action for the environment, we’ve succeeded.”
The Road to True North 2025
As the countdown to True North 2025 begins, Ursin is pouring her heart and soul into creating an event that will leave a lasting impact. “This is more than a concert—it’s a celebration of who we are as Nordic and Baltic artists,” she says. “It’s about showing the world the richness of our culture and the power of our collective voice.”
For audiences, True North promises to be an unforgettable journey through Nordic artistry, guided by one of its most luminous stars. For Ursin, it’s the culmination of a lifetime spent pushing boundaries and building bridges. “New York is a city of dreamers,” she says. “And at NANY, we’re dreaming big.”
Don’t miss Eeppi Ursin’s visionary leadership at True North 2025 on April 22, 2025, at the New York Estonian House. Learn more about NANY’s mission and events at www.nordicartistsofnewyork.com.
